
About Evil Genius
The Inside View That the Market Doesn't Have
The Short Version
We ran the global professional services operation for a major BI platform — hundreds of analytics environments, every industry, every stage of maturity. We saw the promises made in sales cycles and the reality that greeted delivery teams on day one. And we saw, over and over, where the gaps live — gaps nobody at the vendor is incentivized to close.
The pattern was always the same: years of accumulated analytics sprawl, undocumented pipelines, redundant reports, KPIs calculated five different ways. Then AI changed the stakes. Sprawl used to cost efficiency — now it feeds bad decisions at machine speed with false confidence.
We started Evil Genius to fix that. Not to sell hours doing the same discovery work we'd done a thousand times, but to build the tools and the practice that actually prepare organizations for what's next — faster, more rigorous, and more lasting than anyone else can.
We know exactly where the bodies are buried.
Our Team
Built by the People Who Built the Practice
Years of working together — inside Qlik, across enterprise projects, and under real delivery pressure — means we show up aligned from day one.

Matthew Bulmer
Founder & CEO
Matt built and led Qlik’s $105M Global Professional Services organization — 250+ consultants, every continent, every major industry. He scaled the business by nearly 200% through organic growth and acquisition while delivering industry-leading margins. But the deeper he went, the clearer the pattern became: every client was fighting the same analytics sprawl, the same ungoverned data, the same broken foundations — and nobody was building the tools to fix it. He’s the person in the room who’ll tell you your analytics portfolio is a mess, then stay to help you clean it up. Evil Genius exists because Matt got tired of watching companies settle for “good enough” and decided to build something that doesn’t.
LinkedIn
Jeffrey Koch
Chief Solutions Officer
Jeff spent more than 25 years operating across finance, engineering, consulting, and business leadership—culminating in 14 years at Qlik leading some of its most complex global analytics programs. He led delivery for Qlik’s largest enterprise customers, built the Integrated Delivery team—unifying Qlik and fragmented partners into a single governed delivery model that generated over $30M in revenue—and built and scaled a Managed Services division into a $25M+ business. He joined Evil Genius to move beyond fixing delivery one engagement at a time—and to build delivery models that work at scale. Most delivery organizations don’t break because of technology—they break because the model doesn’t scale. Jeff builds the ones that do.
LinkedIn
Charles Huang
Chief Operating Officer
Charles spent a decade running Global Services Operations at Qlik, engineering the systems behind a $48M consulting business with $77M in annual bookings. Before that, 14 years at Oracle overseeing 150+ concurrent BI projects generating $30M+ per quarter. After Qlik, he founded Active Analytics, where he led highly complex enterprise engagements — proving that operational rigor and hands-on delivery aren’t mutually exclusive. He joined Evil Genius to build the operational backbone of a company designed to move faster and hit harder than the enterprises all three founders spent decades inside.
LinkedInOur Practitioner Network
A Team Forged in Shared History
We don't staff from a resume database. Our practitioners come from the same ecosystem we built our careers in — vetted, senior, and ready to hit the ground running.
200+
Combined Years in Analytics & BI
90+
Years of Qlik Platform Experience
12+
Industry Verticals Covered
Deep Qlik Expertise
Senior and Principal-level Qlik consultants — certified across Sense, QlikView, Data Architecture, and System Administration. Multiple practitioners with 10+ years on the platform.
Enterprise-Grade Delivery
Practitioners who’ve led multi-region programs, managed delivery teams of 35+, and maintained 95%+ on-time rates across Fortune 500 engagements.
Cross-Industry Coverage
Financial services, healthcare, energy, manufacturing, retail, telecom, federal government, and transportation. No ramp-up time — your industry isn’t new to us.
Depth Beyond Qlik
Prior leadership at Oracle, Deloitte, Capgemini, Databricks, Autodesk, and Informatica. Our team brings perspective from across the analytics ecosystem, not just one vendor.
$105M
PS Organization Led
250+
Consultants Managed Globally
~200%
Business Growth in Two Years
40+
Years Combined Qlik Experience
5
Continents Deployed Across
Our Values
Why Evil Genius?
Effective
We measure everything by outcomes delivered, not hours billed.
Versatile
From strategy through execution, from legacy rescue to AI readiness.
Insightful
We see what others miss because we’ve been on both sides of the table.
Logical
No ego-driven recommendations. Every decision backed by evidence and experience.
The name is a statement. We challenge stale playbooks, automate what others overcomplicate, and never stop at good enough. Evil Genius isn't just a brand — it's a methodology.
Our Approach
How We Work
Diagnostic First
We never start building until we understand what exists. Every engagement begins with our CURE methodology — Classify, Understand, Remediate, Evolve — a complete picture of your analytics portfolio before a single decision is made.
Senior-Led, Always
No bait-and-switch. The people who scope your engagement are the people who deliver it. Our team has the seniority to make real-time decisions without committee approvals.
Product-Accelerated
Our tools do in hours what used to take weeks of manual discovery. That means faster timelines, lower costs, and more of the budget going to outcomes instead of overhead.
AI-Readiness Embedded
Every engagement leaves your analytics foundation closer to being AI-ready. Not as an upsell — as a fundamental part of how we think about modernization.
Strategic Partnership
Built From the Inside
Qlik Authorized Channel Partner
We built Qlik's global services practice from the inside. Now we bring that depth directly to you — licensing, implementation, and support, one team, no handoffs.
Ready for the Inside View?
Schedule a discovery call and find out what's really in your analytics portfolio.
